WHAT DO YOU KNOW ABOUT GOOGLE?

DIFF BETWEEN DIGITAL MARKETING VS TRADITIONAL MARKETING

1.   Traditional marketing includes all the advertising methods that have been used in the recent past. This may include business cards, print ads in magazines or newspapers, posters, radio, television commercials, brochures and billboards. Digital marketing may include things such as a website, banner ads, social media mentions, or YouTube videos just to name a few. 

2.  Traditional marketing creates limited awareness about brands or products while digital marketing is revolutionary marketing which consists of advanced features.

3.   Traditional marketing a business can reach a specific target audience that may not have Internet access and this may be the only way to reach a certain audience. In contrast to this, with digital marketing a large target audience can be reached.  Small businesses can compete with bigger ones as any size can gain access to a range of digital tools.

WHAT DO YOU KNOW ABOUT GOOGLE?

Google is the world’s most popular search engine. It began as a search project in 1996 by Larry Page and Sergey Brin, who were two Ph.D. students at Stanford University. They developed a search engine algorithm that ranked Web pages not just by content and keywords, but by how many other Web pages linked to each page. This strategy produced more useful results than other search engines, and led to a rapid increase in Google’s Web search market share. The Google ranking algorithm was later named “PageRank” and was patented in September of 2001. In only a short time, Google became the number one search engine in the world.

According to Google’s website, the company’s mission is to “organize the world’s information and make it universally accessible and useful.” While the Web search remains Google’s primary tool for helping user’s access information, the company offers several other services as well. Some of these include:

·         Froogle – price comparison shopping

·         Image Search – search for images on the Web

·         Google Groups – online discussion forums

·         Google Answers – answers to questions based on a bidding system

·         Google Maps – maps and directions

·         Google Toolbar – a downloadable search tool

·         Blogger – a free blogging service

·         Gmail – Web-based e-mail with several gigabytes of storage

·         AdWords – Advertising services for advertisers

·         AdSense – Advertising services for Web publishers